The client is a local community bakery, this bakery has a logo but lacks any form of promotional or collateral material. This leaves room for improvement and will be the focus of the project, to bring the color and life of Hispanic heritage into the design.
Research/concept
For the research phase the main goal is to take the current identity and enhance it, not change completely. The inspiration is based on traditional Mexican pottery and the patterns commonly. used.
Layout options
Sketches
The question from here is, what will the layout look like, these are the beginning stages of deciding upon what type of fold, the overall layout etc.