This is a visual identity system created for a local Kalamazoo credit union. These designs were created while in KVCC's Design Crew, a student design group that designs for non-profits and local community groups.
The mood board for the Project, there is a bright and friendly overall identity.
Mockup01
Mockup02
brochure
car mockup
Business card
Design Ideations
In the first stages, the goal was to nail down what exactly the credit union wants to reach. Young? Old? People in the community? What is the overall design feel? These are questions that are answered in these phases.
